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No One’s an Expert — Everyone is Winging It
No one’s an expert, even if they have certificates illustrating they took a class or graduated to practice their skill. Everyone messes up. No one is perfect. The ones out there winging it? You see their names everywhere. They are where they are today NOT because they are experts, but because they put into practice […]
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How I Rank For High-Competition Keywords
The #1 thing my persistent drive for autonomy (PDA) loves is when people tell me that I can’t rank for high-competition keywords. Like, babe, explain my Google Analytics. If I’m truly supposed to be following search engine optimization (SEO) advice like that, why does my Search Console say otherwise? Look, I get it. They’re just […]